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December 25, 2007

As Internet ad market grows, advertisers want better audience meaures

NEW YORK - Online advertising jumped 25 percent this year, raking in a cool $20 billion, but Internet executives say that figure could have been even higher if advertisers had reliable and consistent ways to measure online audiences.

From As Internet ad market grows, advertisers want better audience meaures

Posted by Murray at December 25, 2007 05:14 PM