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October 19, 2007
'Stickiness' and Convenience of Multimedia Service Bundles are in the Eye of the Beholder, KPMG Study Reveals
While communications industry executives are banking their subscriber growth and retention plans on the offering of bundled multimedia service packages -- such as 'triple-play', the majority of consumers say they'd readily break their contract and switch to another provider if they were offered a better price for one or more of the services, according to a global study by KPMG LLP, the audit,
Posted by Richard at October 19, 2007 04:38 PM
